It is believed that vermouth gets its name from "wermut", the German word for wormwood, a key ingredient in traditional vermouth throughout history. Our old-world style vermouth is instead made on the back of a local, new-world ingredient, a highly aromatic shrub called Artemisia Californica, or California sagebrush-wormwood's genetic cousin. Considerably more aromatic than traditional wormwood, Artemisia Californica is the anchor that makes our delicious vermouths distinctly Rockwell.